There are several things attorneys need to know about optimized lawyers content marketing. For instance:
1. Who is Your Target Audience?
The better you know your audience the easier it will be to create content that appeals to them. If you haven’t already, sit down and invest some time in creating a picture of your target audience member.
Once you know who you’re creating content for, think about what type of content they’ll want you to create. What are their questions? What do they need to know? How can you best help them?
2. How Often Should You Publish New Content?
This varies from firm to firm, but the most important thing to remember is that your schedule should be consistent. Whether it’s daily, weekly, or less frequently, choose a frequency of posting you know you’ll keep up with and stick to it. Automating your posting can make this even easier.
3. Where Should You Distribute Your Content?
There are a lot of different places you can post your content online, but not all of them are equally effective. To get the most bang for your buck, you need to focus on distributing your content where it will be seen by the widest audience possible.
Here are a few places to start:
- Social media sites like Facebook, Twitter, and LinkedIn
- Relevant forums and discussion boards
- Industry-specific blogs and websites
- Online directories and listings
By posting your content in these places, you’ll be able to reach a large number of potential clients and customers. Just make sure that your content is high quality and optimized for the specific audience you’re trying to reach.
4. How Can You Measure the Success of Your Content Marketing Efforts?
There are a number of different metrics that you can use to measure the success of your content marketing:
- Engagement rates: Engagement rates refer to the number of people who interact with your content, such as by liking, sharing, or commenting on it.
- Click-through rates: Click-through rates (CTRs) refer to the number of people who click on a link in your content, such as a call-to-action (CTA) or an affiliate link.
- Conversion rates: Conversion rates refer to the number of people who take a desired action after viewing your content, such as subscribing to your email list or making a purchase.
