Advertising has been necessary in the business world for almost as long as there’s been business. Every new frontier and area of life has seen advertising adapt. For example, banners in physical spaces were one of the first and most effective forms of mass advertising. A banner could be seen far and wide but was also subtle enough that it didn’t disturb people.
Today that concept has evolved into video-based banner ad marketing. The concept is quite similar to physical banners. When people watch streaming media their eyes focus on the screen. So what better way to advertise than to place content in front of them? Large enough to notice, but still subtle enough not to break their mood.
This new form of advertising also has some impressive advantages that people could have only dreamed about back in the analog days. Engagement is probably one of the areas most commonly paired with modern banner ad marketing. You can easily design custom marketing campaigns around digital banners. For example, if you were targeting specific demographics the ads could lead users to specialized content based on their interests. These and other similar techniques can drive up engagement and create new, dedicated, customers. The concept of targeting individuals can be taken even further too. Imagine being able to use what amounts to hyper-local advertising. Hyper-local advertising lets you specifically target people based on specific locations. The more personalized experience leads to higher conversion rates.
