Large corporations typically have certain people that can give approval for supplies, purchases, and other related services. In order to sell successfully to large corporations, sales professionals will first need to understand that they have to find out who has the authority to approve purchases, so that no time is wasted. Corporations employ many professionals in various departments, and the last thing they want is for their time to be wasted. Some of the new strategies that sales agents can use to tap into large corporations are as follows:
1. Email Marketing. While email marketing has been around for a long time, it can really be a great tool if it is used correctly. Companies don’t always have time to attend a sales pitch meeting, but it only takes a few seconds for them to read your email. If you write an error free, concise and thorough email that explains what you have to offer quickly, then they will be able to determine if the product is right for their company in their own time. Always follow up with them a week or so after you send the email.
2. Web Casts. The days of spending hours in the boardroom making a sales pitch are over. Sales professionals can create brilliantly designed web casts that will allow them to showcase their products or services without having to spend hours of not only their time, but the time of their prospective customers as well. They can effectively communicate with their customer for the sales pitch, just as if they were in the same room. Technology has made many things possible
3. Social Networking. Linked In, Google+ and other platforms can be utilized to make it easier to successfully sale to large corporations. Once the companies purchase your products or services once, they will know that they can always go back to your page for future orders. These platforms have millions of users, and they can reach thousands of corporations all at once. Google+ is the wave of the future for all sales professionals around the world. Creating appealing pages is the key to attracting potential customers to your page.
While many people think of sales as universal in regards to approaches, this just isn’t the case. Selling to large corporations is much different than selling to the local corner store. You will need to be very savvy to get the sale, and to maintain their business.
The Sales Coaching Institute offers sales and marketing training that will teach you a effective selling techniques and strategies to achieve your sales goal.
