Social media management in Oklahoma City can be a little tricky. There are some common mistakes you can avoid that can improve your results. Social media has really become a very important part of advertising. Depending on your demographics it can be expected that as a business you have social media accounts. They can be very helpful in branding your business when done right. The problem is as a business owner giving the attention that you need to give to social media can be nearly impossible.
Avoiding the Mistakes
Once you have realized that you cannot on your own manage your social media accounts, you may be tempted to hand it off to an employee. That is mistake number two (number one was trying to handle it on your own). Making “Marge” in bookkeeping responsible for managing your social media takes Marge away from her daily duties and frankly unless Marge was also a marketing major in college you may be faced with some issues.
Other common mistakes:
- The “let it lie” syndrome
- Over sharing
- Boring posts
Advertising agencies see the same mistakes made over and over again. The “let it lie” syndrome happens when business owners are just overextended on time and they have to cut something out, so they set up their social media accounts, post a few times, get frustrated and just let the accounts sit. Sometimes it is better to have no social media accounts than it is to have them and not do anything with them.
Another mistake (and this often happens when you assign the management to an employee) is the over sharing of information or not keeping the social media relevant to your business.
You have to keep your content fresh on your social media accounts. Boring does not get attention. Let High Five Media manage your social media and get more out of your social media accounts.
