If you’ve seen an animated whiteboard video, you probably remember it. These videos show a person drawing illustrations on a white background in black in real time. There is something hypnotic about them, and when it comes to getting any type of message across, they are incredibly effective.
Why they work
These videos catch people’s attention when you can’t get them to listen. In today’s digital age, it’s getting harder and harder to capture the attention of viewers on the Internet; it doesn’t matter how much money you invest in online advertising if no one stays on your site long enough to absorb the message.
With these videos, however, the human eye naturally follows the action because it’s constantly changing and evolving. Essentially, the human brain is designed to focus on this type of animation whether the viewer is consciously choosing to or not.
You can use a voice over to add dimension to your message, but it isn’t always necessary. Sometimes less is more. Even if your message is a serious one, animated people, animals and other images can help it make a lasting impression fast.
These videos don’t have to be used on the Internet; they are effective anywhere you are able to show them. If you are interested in boosting your brand’s profile in a way that’s fun, creative, and, most importantly, effective, turn to the whiteboard animation professionals who work for the Draw Shop.
