Marketing your products and your brand revolves around understanding your consumer. What are they buying, and why are they buying it? How are they choosing where they make their purchases? When you know the answers to these questions, you can establish your marketing campaigns accordingly. Learn more about how cannabis marketing services appeal to the industry’s customer base.
Understanding the Demographics
The benefits of THC-infused products apply to people of all ages, genders, and races. However, the cannabis industry, like many other industries, tends to appeal to certain population segments more than others.
Data shows that almost 50% of dispensary sales come from Millenials. The other half of sales is split among Baby Boomers, Generation X, and Generation Z. Therefore, ads that will appeal to Millenials (such as ads with 90s nostalgia) will prove highly effective.
Additionally, it’s estimated that 80% of purchases made at dispensaries (among all generations) are made by males. Cannabis marketing services will most likely create a marketing campaign targeting male Millenials. Of course, demographics get much more detailed when looking at specific locations, so your area may have a slightly different target customer.
Knowing Consumer Trends
Millennials were the first people to experience the internet in their formidable years. The internet was new, but these people have watched it evolve into what we have today and are familiar with it. Therefore, they probably perform consumer research online. Your marketing strategy should include a digital marketing plan to accommodate this consumer trend. Request more information from Seedless Media at https://seedless.media/.
