Seasoned business owners and brand managers in North Carolina know that search engine optimization has become a crucial business process, but not all of them understand the nuances that apply to SEO for the franchising business model. When you evaluate providers of Charlotte local SEO services as a franchise operator, you need to ensure that the agency knows about the challenges faced by franchisees who wish to get a high spot on the Google search engine results page (SERP).
The franchising business model is dictated by uniformity. While this makes sense from a branding point of view, it can be problematic when you think about how to improve local SEO for franchises. The Google RankBrain search engine algorithm does not favor duplication, and this is an issue that can affect multiple franchise locations if they share identical or similar content, which can in turn lead to duplicate content issues. This can be addressed with a localized content strategy for each location, particularly if it conforms to structured data under Google Schema.
Getting backlinks and cultivating citations on business review sites and online directories can also go a long way toward improving the SERP of local franchise locations. To this effect, claiming and verifying all business listings is a must. The same can be said about keeping the Google MyBusiness profile (GMB) updated. Would you like to learn more about how to improve local SEO for franchises? Visit Fleek Consulting, an established provider of Charlotte local SEO services and solutions, to review case studies and testimonials.
