Search Engine Optimization (SEO) is a great way to get found online. It’s also a lot cheaper than traditional advertising, especially if you do it yourself. But how does it work? And why should you care?
When done correctly, SEO will help you rank higher in search engines like Google, Bing, Yahoo, etc. This means more traffic to your website, more sales, and more customers.
One way to decide if SEO is right for your small business is by looking up SEO case studies online and seeing what has worked for other small businesses.
Here’s how to find a good SEO case study online.
- Search “best SEO companies in Google” and go to those companies’ sites
Looking around is the most important step when trying to figure out which company would be best for your needs. The first thing that you’ll want to look at is their portfolio. Do they have any previous clients that you can see? If so, are there testimonials from them? These testimonials, along with the raw data provided in these SEO case studies will help your business determine if they are capable of helping you in a similar way.
- Find the most detailed SEO case studies
SEO companies who don’t go into detail about the numbers, the objectives and so on won’t provide enough information for your small business to know if they’re a good fit for you. To truly get benefit of these SEO case studies you need to read through all of the details. You’ll want to make sure that the SEO company provides the specific goals, keywords, and metrics.
